FX broker Libertex Group (formerly Forex Club) has appointed forex marketing veteran Marios Chailis as its newest Chief Marketing Officer. He has already stepped into his new role earlier this month and will be based out of Cyprus.
Marios joins Libertex with nearly two decades of experience in the financial services space, having most recently worked as the VP of marketing at forex, CFDs and crypto brokerage 24option. During his two-year-tenure with the CySEC-regulated brand, he had taken a senior B2C marketing role responsible for brand positioning and improving its digital acquisition work and CRM strategy.
Prior to 24option, Marios spent nearly 11 years with Henyep Capital Markets (HYCM) where he held several roles including as Chief Marketing Officer and was then promoted to its Executive Director. There he was tasked with commercial marketing and brand strategy across its group of brands, focusing on the Middle East and China via its FCA-regulated subsidiary.
TrustedBrokerz: The Source More Traders Are TrustingGo to article >>
Mr Chailis has been based in Dubai for the bulk of his long tenure at Henyep Capital Markets, which dates back to December 2006.
Libertex continues the theme of sports sponsorships
Other stops included working as a Senior Marketing Manager at easyMarkets (formerly Easy Forex) back in 2004, which was actually his first foray into the foreign exchange space.
Based out of the group’s office in Cyprus, Chailis will be tasked with steering Libertex’s global marketing functions, which includes many responsibilities ranging from the execution of the company’s brand strategy to its product marketing efforts, corporate communications, and digital marketing agenda.
Libertex, which stands for Liberty Exchange, is a comprehensive investment platform – the terminal gives one access to the most popular financial instruments via single application that works on all types of desktop and mobile devices. Back in 2016, the Russian broker made headlines after it had inked a sponsorship deal with James Rodriguez, the £63 million Real Madrid midfielder and the Colombia national football team’s captain.